Families: how storytelling can clarify shared values and strengthen bonds

Did you know that stories are the most effective way to embed behaviour in the human brain? President of The Storytellers Channel and international radio show host Gayle Turner explains how intentional storytelling – and listening – can help parents instil values, aid decision making and cultivate a sense of belonging in their children. Wisely sharing lived experiences can teach others perseverance in the face of adversity and deepen precious connections.

If you are new to podcasts, simply click on the arrow to listen to Gayle and Mariette, or on the download button to download the conversation onto your device.

In ep. 228 of the weekly podcast series Calm, Clear & Helpful, co-founder & president of The Storytellers Channel and international radio show host Gayle Turner touches on

  • how we actually live into the stories we tell ourselves

  • the link between resilience and growing up with stories of your birth, your parents’ childhoods, how they met, etc.

  • Gayle’s stories of his parents’ romance, his birth and “the beginning of an inseparable relationship”

  • “we go home when the job is done” – the lesson Gayle learnt early on which became the story of his life

  • buying his first business at the tender age of ten

  • coming to believe you’re someone who can do things

  • one of Gayle’s family values: taking care of one another

  • reinforcing family values with stories that exemplify that behaviour

  • the first step in having the right to tell your children stories: sincere interest

    stories about engaging in a challenge, whether you won or lost

  • the joy of learning from your children

  • Gayle’s two primary values

  • stories about failure - not often told

  • the effect of family stories on parenting

  • the 3 things leaders do: initiate change, sustain change and grow leaders

  • how being clear about values benefits corporates and how intentional storytelling supports this

  • valuable questions: “Which story am I living into?” or “Which stories matter to me that I want to share with my children?”

  • why we needn’t be afraid of AI

  • how stories lead to connection.

In this episode Gayle mentions the film Mon oncle d’Amerique by Alain Resnais on the work of the French behaviourist Henri Laborit; the book Don't Think of an Elephant: Know Your Values and Frame the Debate by George Lakoff; and the book Primal Intelligence by Angus Fletcher.

Scroll down to About for more information on Gayle and The Storytellers Channel.

About Gayle and The Storytellers Channel

Gayle Turner is the Co-founder & President of The Storytellers Channel and International Radio Show Host from Richmond, Virginia.

He helps leaders across industries turn clarified values into aligned behaviours, resulting in stronger cultures, increased engagement, and measurable business growth. For over 30 years he has led transformational work across branding, leadership development, storytelling strategy, and organizational culture change.

Gayle is a specialist in helping leaders discern, craft, and share authentic stories that inspire alignment around mission, vision, and values — creating cohesive, trust-filled cultures that thrive. He is known for building lasting client relationships rooted in trust, practical wisdom, and a genuine commitment to each organization’s unique journey.

Website: https://www.storytellerschannel.com/ - click on Culture Compass to take a free assessment of your values.

LinkedIn: Warren Gayle Turner, Jr.

Podcast - Stories Matter-Storytelling for Leaders, which Gayle co-hosts with Shelli Jost Brady: https://app.hiro.fm/channel/stories-matter-storytelling-for-leaders

International Radio Talk Show host at Influence Radio™ Network: https://www.influenceradio.network/listen

Feel free to click on Home and browse this website for articles and podcasts on more fulfilling love relationships, easier parenting, and upping your emotional well-being. Subscribe to my monthly newsletter to get a gentle nudge when new content is alive!

If you’re a wellness expert or creative looking to expand your authority and reach, you’re invited to visit https://www.mariettesnyman.co.za/services

Original music by Mart-Marie Snyman

Thumbnail image: Pexels

Image of Gayle Turner: LinkedIn

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